Wednesday, May 20, 2020

War Between Cell Phone Carriers - 860 Words

War Between Cell Phone Carriers Most adults, teens, and even children all around the world have cell phones. Technology has become a large part of our lives, especially in regards to the social aspect. Just walking down a street, there are a countless number of people on their phones. Most of the phones we see have a phone company’s brand name on it, such as ATT and Verizon. These kinds of companies like to make commercials about how their company is better than the others in order to gain consumers. When looking at commercials, two cell phone companies’ tell their consumers just how much they are the best cell phone company. One of the companies, ATT, shows people rolling orange tarps down landmarks and historic buildings across America in a 2010 commercial. This rolling of the tarps symbolizes for consumers that they will have coverage almost anywhere they travel. On the other hand, in a 2014 Verizon commercial, a â€Å"television host† asks various people off the street to look at a map Verizon has created to demonstrate the coverage area difference between the four major cell phone carriers (ATT, Sprint, T-Mobile, and Verizon). The goal is to prove that Verizon has the largest coverage area. Even though these companies may or may not say it aloud, both companies try to emphasize how much better they are in comparison to their competition. In the two commercials created by ATT and Verizon, they have some similarities that are clearly visible. For example, both companiesShow MoreRelatedWireless Market Is Marked By Strong Competition1512 Words   |  7 Pagesby strong competition. There are different operators constantly contending for new customer and looking to steal competitors customers. 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